"There are many who do not understand the Sai principle. Who is this Sai? Why are certain things happening in this manner? These questions are asked. I am not a Sanyasi. I am not a Yogi. I am not a Bhogi (pleasure seeker). I am not a Tyagi (renunciant). I am ‘I’. This ‘I’ is the first name given to the Atma. A Sanyasi is bound by certain restrictions. The Bhogi is bound in many other ways. I have no restrictions. I am limitless. Mine is boundless bliss. My name is ‘I’. It is not a name given after one’s birth. To understand Me, everyone has to realise that the ‘I’ is present in everyone, the ‘I’ used by everyone in every context, whether he is a millionaire or a pauper; this ‘I’ is Brahman – Aham Brahmasmi. Everyone uses the ‘I’ from dawn to dusk without understanding its meaning."
- “Revere the Mother: Serve the Motherland”, Sathya Sai Speaks, Volume 25,
November 23, 1992, Prasanthi Nilayam
"You are singing with Me, conversing with Me and filling your eyes, ears and hearts with My utterances and activities. This is not a mere physical body composed of the five elements, nor is this day My Birthday though you may call it thus this body might have a birthday, but I have no birth. You say I am 54 years old. But I have no age that can be counted.
The Eternal, with neither entrance nor exit;
The One who neither Was nor Is nor Will be;
The Immortal Person free from birth and death
That Ever-effulgent Atman is Sai for ever."
- “The Task Will Triumph”, Sathya Sai Speaks, Volume 14,
November 23, 1979, Prasanthi Nilayam
"I am the witness of activity, not a participant. I am like the electric fan. Switch it on, it gives cool breeze; switch it off, it allows you to swelter in the heat. I have no likes or dislikes. Those who talk ill of Me are also remembering My name and deriving joy therefrom and perhaps earning a few paise thereby. They are happy when they write falsehood. You are happy, singing the Truth. I am unconcerned with either. I have come for a task, which I have imposed on Myself. The task will go on from victory to victory, irrespective of praise or blame. It can neither be halted nor hindered."
- “The Year Named Ananda”, Sathya Sai Speaks, Volume 12, March 24, 1973, Brindavan
"I do not need any publicity, nor does any other manifestation of the Lord. What are you daring to publicise? Me? What do you know about Me, let Me ask. You speak one thing about Me today and another tomorrow. Your faith has not become unshakable! You praise, when things go well, and blame when things go wrong. You flit from one refuge to another. And even before you Bhakti ripens, you strive to lead others, you collect donations and subscriptions, and plan Mandirs and Sangams. All this is mere show, which brings spiritual loss, rather than spiritual gain. When you start publicity you descend to the level of those who compete in collecting clientele, decrying others and extolling themselves.
Where money is calculated and garnered, and exhibited to demonstrate one’s achievements, I will not be present. I come only where sincerity, faith and surrender are valued. So spend the silent hours in meditation and Namasmarana (remembering the Lord’s name) in your own homes and deepen faith. I do not need Bhajans which, like gramophone records, reproduce songs and Namavalis, without any feeling or yearning while singing. Hours of shouting do not count; a moment of concentrated prayer from the heart is enough, to melt and move God."
- “The Bond that Unbinds”, Sathya Sai Speaks, Volume 04,
October 15, 1964, Prasanthi Nilayam
"You do not now realise your good boon in getting Me as the Guide. I shall not rest until I reform all of you. The basement for My work has been completed: now, the structure will rise upon it. I go round the whole world alone, with no paraphernalia and no publicity, because I am established in My own Glory, in My own Truth. I have Atmic relationship with all, and so I am always succeeding."
- “Purusha and Purushotthama”, Sathya Sai Speaks, Volume 03, October 20, 1963, Prasanthi Nilayam